Authentic Soles?

Mass shoe-teria Foot Locker is jumping on the sneaker-culture scene by creating an online community for sneaker-heads, called "Sneakerpedia". Bold move on their part to add value to a passionate tribe of sneaker-addicts, or, will it reek of big money marketing trying to buy their way into relevance? When I was a kid, I remember fondly going to the Kinney Shoe store to pick-up new kicks w/my parents.  Will the next generation of sneaker-freaks find 'em at Foot Locker or hipster boutiques like UNDFTD?

Sneakerpedia Trailer from Sneakerpedia on Vimeo.

[via Contagious]