[via Foursquare Blog]
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[via Foursquare Blog]
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What if we took your reflection from the internets and mashed it up into a music video? We'd get the Japanese band Sour's latest digital awesome, Mirror. A bit of a social media navel gazing and snappy little music video experience. And, if you haven't seen any of Sour's earlier work, it's a visually delightful piece. It's much better than this version. More here.
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Sneakerpedia Trailer from Sneakerpedia on Vimeo.
[via Contagious]
]]>[via @glueisobar]
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BTW, here's some more awesome from the ASICS/Tiger Onitsuka crew.
[via AdFreak.com]
]]>It's almost as nice as this one from Nissan a few years ago. Lesson here: If you're going to borrow interest from board sports like skateboarding, surfing or snowboarding, do it right. Or end up annoying some people.
[via ThreeBillion.com]
]]>On cars.
On snow.
And now on shoes.
Projection mapping is the new flashlight painting. It wasn't that long ago when we were all in love with the Pika Pika light painting made popular notably by the folks at Sprint. These visual gimmicks seem to come and go with some initial buzz and excitement for the brand that brings it first to market. But what about the others that follow thereafter? Are they doing anything that makes the technique better? Does this technology help tell the brand message in a relevant way? Or perhaps, are these new shiny, digital, "techie" things created, just another way to create some interactivity and dialog with our audience? If you're not answering any of the above, then I'd say they're just poor imitations that has no purpose other than having something shiny to add to someone's reel and not really addressing a challenge in a meaningful way.
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One of the reasons why my wife doesn't like the idea of me getting an iPad.
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Really, how many more badges do we really want? It seems that most brands entering the location game think that badges are enough to get players interested? Yes, they are definitely a way-in right now, however, players are going to want more from their interaction. Starbucks is slowly testing out the waters with Foursquare right now by simply offering up badges. Eventually, one would hope that they will roll-out other more tangible rewards for their customers. Free Wi-Fi anyone? Or how about a free breakfast sandwich? I really like this latest example on the Gowalla platform with the New Jersey Nets basketball team. In the "game" spirit of these location-based platforms, Gowalla will create a scavenger hunt encouraging players to find hidden digital tickets at various sporting locations around the NJ area. The digital tickets can be redeemed for an actual ticket to attend the last game of the season. Once there, Gowalla players will also be able to unlock, erm, yes, badges that can also be redeemed towards Nets merchandise. I don't follow the basketball, but I would suspect that there's a universe of people on Gowalla in the NJ area would find this compelling and perhaps get them to participate, no? Brilliant. You are giving me something of real, tangible value for my participation and making it fun for me. Thank you. As companies start to explore and experiment with these new location apps, the challenge will be to understand the playful-like behavior of people in this space and then providing them something of tangible value, beyond just a digital token. Beyond the badge.
via @rhops
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