Trend Bloghttp://trendwrap.squarespace.com/blog/en-US2012-02-25T00:48:37ZSquarespace Site Server v5.11.81 (http://www.squarespace.com/)More 3D Digital Projection Awesomehttp://trendwrap.squarespace.com/blog/2011/3/22/more-3d-digital-projection-awesome.htmlNguyen2011-03-22T23:02:14ZI was starting to get bored with the proliferation of these stunts. And there has been a lot of them the past couple weeks. Until I saw this one from Lexus France today, in support of their new CT200h launch. Pretty rad.

 

 

 

 

 

]]>Everyone all play nice together nowhttp://trendwrap.squarespace.com/blog/2010/12/20/everyone-all-play-nice-together-now.htmlNguyen2010-12-20T17:03:39ZIt's finally here.  Just when you started to get bored of Foursquare, they've made a much needed update to the location-based social platform with the added functionality of photo sharing and comments.  We've been playing a lot with Instagram lately, and have seen a drop in Fsq usage.  Now, with integration not only with Instagram and even Foodspotting, users can get check-in credits for posting on other LBS platforms.  Nice.  What are your thoughts on this latest update?  Will you see more interaction between your Fsq friends now?

 

[via Foursquare Blog]

]]>Sour's Mirrorhttp://trendwrap.squarespace.com/blog/2010/12/9/sours-mirror.htmlNguyen2010-12-09T18:54:42Z

What if we took your reflection from the internets and mashed it up into a music video?  We'd get the Japanese band Sour's latest digital awesome, Mirror.  A bit of a social media navel gazing and snappy little music video experience. And, if you haven't seen any of Sour's earlier work, it's a visually delightful piece. It's much better than this version.  More here.

]]>Authentic Soles?http://trendwrap.squarespace.com/blog/2010/12/2/authentic-soles.htmlNguyen2010-12-02T17:20:05ZMass shoe-teria Foot Locker is jumping on the sneaker-culture scene by creating an online community for sneaker-heads, called "Sneakerpedia". Bold move on their part to add value to a passionate tribe of sneaker-addicts, or, will it reek of big money marketing trying to buy their way into relevance? When I was a kid, I remember fondly going to the Kinney Shoe store to pick-up new kicks w/my parents.  Will the next generation of sneaker-freaks find 'em at Foot Locker or hipster boutiques like UNDFTD?

 

Sneakerpedia Trailer from Sneakerpedia on Vimeo.

 

[via Contagious]

]]>Jeep Puzzle Twitter Challengehttp://trendwrap.squarespace.com/blog/2010/11/22/jeep-puzzle-twitter-challenge.htmlNguyen2010-11-22T16:28:39ZVery clever, and perhaps a bit nerdy Twitter game that gives you the chance to name your price on a new Jeep. I like these types of examples that demonstrate an understanding of the user behavior in the space and adds value to the experience.  Too bad this only works on "old Twitter".  More here.

[via @glueisobar]

 

]]>Do Stuff FOR Peoplehttp://trendwrap.squarespace.com/blog/2010/11/18/do-stuff-for-people.htmlNguyen2010-11-18T22:21:43ZLove this idea from ASICS posting words, pictures and video bits of encouragement to the runners of the recent NYC Marathon. Rather than throwing a lot of sponsorship money at a high-profile event to buy eyeballs, why not do something of value for the runners and their friends and family?  Does this idea feel to similar to Nike Chalkbot?  Yeah, probably.  Does it try to make it better?  Yes, definitely.  Bravo, ASICS!  

BTW, here's some more awesome from the ASICS/Tiger Onitsuka crew.

[via AdFreak.com]

]]>Getting it Right [Sorta]http://trendwrap.squarespace.com/blog/2010/11/16/getting-it-right-sorta.htmlNguyen2010-11-16T18:29:05ZWhat I've seen of Hermès shoppers at the South Coast Plaza store, I can't imagine that any of them would care for this video. Despite the idea being a bit off target, I do give credit to the brand for nailing-it with the execution and choreography of the skateboarding moves.  

It's almost as nice as this one from Nissan a few years ago.  Lesson here: If you're going to borrow interest from board sports like skateboarding, surfing or snowboarding, do it right.  Or end up annoying some people.

[via ThreeBillion.com]

]]>A New Shiny Toy in the Ad Bag-o-Trickshttp://trendwrap.squarespace.com/blog/2010/11/15/a-new-shiny-toy-in-the-ad-bag-o-tricks.htmlNguyen2010-11-15T21:08:56Z3D Projection mapping on buildings.  

On cars.

On snow.

And now on shoes.

 

Projection mapping is the new flashlight painting.  It wasn't that long ago when we were all in love with the Pika Pika light painting made popular notably by the folks at Sprint.  These visual gimmicks seem to come and go with some initial buzz and excitement for the brand that brings it first to market.  But what about the others that follow thereafter?  Are they doing anything that makes the technique better?  Does this technology help tell the brand message in a relevant way?  Or perhaps, are these new shiny, digital, "techie" things created, just another way to create some interactivity and dialog with our audience?  If you're not answering any of the above, then I'd say they're just poor imitations that has no purpose other than having something shiny to add to someone's reel and not really addressing a challenge in a meaningful way.  

]]>Kaption Kontest Friday #1http://trendwrap.squarespace.com/blog/2010/4/9/kaption-kontest-friday-1.htmlNguyen2010-04-09T19:21:43ZTechnology & Gadgets iPad

One of the reasons why my wife doesn't like the idea of me getting an iPad. 

via

]]>Beyond Badgeshttp://trendwrap.squarespace.com/blog/2010/4/2/beyond-badges.htmlNguyen2010-04-02T16:20:29ZGaming Technology & Gadgets apps collaboration gowalla location mobileReally, how many more badges do we really want?  It seems that most brands entering the location game think that badges are enough to get players interested?  Yes, they are definitely a way-in right now, however, players are going to want more from their interaction.  Starbucks is slowly testing out the waters with Foursquare right now by simply offering up badges.  Eventually, one would hope that they will roll-out other more tangible rewards for their customers.  Free Wi-Fi anyone?  Or how about a free breakfast sandwich?    I really like this latest example on the Gowalla platform with the New Jersey Nets basketball team.  In the "game" spirit of these location-based platforms, Gowalla will create a scavenger hunt encouraging players to find hidden digital tickets at various sporting locations around the NJ area.  The digital tickets can be redeemed for an actual ticket to attend the last game of the season.  Once there, Gowalla players will also be able to unlock, erm, yes, badges that can also be redeemed towards Nets merchandise.  I don't follow the basketball, but I would suspect that there's a universe of people on Gowalla in the NJ area would find this compelling and perhaps get them to participate, no?  Brilliant.  You are giving me something of real, tangible value for my participation and making it fun for me.  Thank you.  As companies start to explore and experiment with these new location apps, the challenge will be to understand the playful-like behavior of people in this space and then providing them something of tangible value, beyond just a digital token.  Beyond the badge.

 

via @rhops

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